Breathing new life into a tired UI

Robbie Walsh

Improve your UI

There is nothing more frustrating from a user’s perspective than to open up a website, see images and not know if it’s the right one. It’s almost as if the site owner has been handling certain aspects of the website in-house. Most website owners don’t have the expertise to deal with a professional-level redesign of their website, but that doesn’t mean they can’t get help. This article will outline some of the important things you should consider when getting your website re-designed.

Firstly, consider your target client. No, you don’t need to have a marketing or IT background to change fonts and images or add new features or incorporate a web-enabled CMS to a website, because most website owners are able to handle such tasks themselves, if they have some knowledge. Try to base this knowledge on a level of static reference rather than something your website developer might know something about. So if the designer is able to change a website’s domain and index.html, and the same information you need, and someone who knows their software well, at a reasonable price, this is a good choice. However, if you cannot completely change everything, pick a designer who is knowledgeable enough about technology to get you where you should be in terms of the latest web technologies.

Content

Next, consider the content, which is vital to your website being a success. You may know that the way you present your content and the messages you are taking to your target audience is a great advert for your business. Besides, you are getting your message across. Now consider that someone visiting your website from a mobile phone will not be able to receive the same content or message as they would reading a page on their desktop. Try to get as close to their point of view as possible. Perhaps use their language: it is much easier for people to remember what they are reading.

You might also want to consider asking your customers and their opinions, as we have mentioned in previous articles. Tell them what words or things are important to your market, as well as do some market research. 

Lastly, consider the future of your website. While there will come a point where maintenance and analysis of the website is important, it is really just a case of keeping things on track. If your site has been successful over the years, it is very likely it will continue to be successful. However, this is unlikely if your site has any issues, be it broken links, spelling mistakes or content that doesn’t make sense. You will need to embark on some sort of regular monitoring and updates from your web development company to ensure that the site will function correctly as it should in the future and underestimate all the work that is going on behind the scenes.

Ways to improve UI

  • Padded block links
  • Use colours to grab attention
  • Letter spacing
  • Letter font
  • Hover controls
  • Call to action
  • White space
  • Icons 

4 Comments

  1. Daniel Jones
    30 August 2019

    Dolor sit amet, consectetur adipiscing elit. Phasellus feugiat elit vitae enim lacinia semper. Cras nulla lectus, porttitor vitae urna iaculis, Melisandre tincidunt lectus. Brienne nec tellus sit amet massa auctor imperdiet imp vitae diam.

    • Daniel Jones
      30 August 2019

      Elit vitae enim lacinia semper. Cras nulla lectus, porttitor vitae urna iaculis, Melisandre tincidunt lectus. Brienne nec tellus sit amet massa auctor imperdiet imp vitae diam.

      • Daniel Jones
        30 August 2019

        Praesent urna velit, auctor nec turpis et, vehicula lobortis sem. Vivamus convallis mi sagittis eleifend laoreet. Praesent vitae venenatis enim. Nulla tincidunt Varys et lectus rhoncus laoreet.

  2. Daniel Jones
    30 August 2019

    Vivamus convallis mi sagittis eleifend laoreet. Praesent vitae venenatis enim. Nulla tincidunt Varys et lectus rhoncus laoreet. Aenean Gendry est nec diam suscipit iaculis.

Leave a Reply

More great articles

It’s not just about the clicks. Here’s why

What is a click? Clicks can help you determine how well your advertisements are doing. Clicks are counted even if…

Read Story

Making the most of team-building sessions

Why team building is important Marketing professionals talk about team building, in the way they do every other term involving…

Read Story

Keep your users engaged in their sleep

How to keep users engaged Since the acceleration of the internet in particular social media, the way consumers behave has…

Read Story

Never miss a minute

Get great content to your inbox every week. No spam.
Only great content, we don’t share your email with third parties.
Arrow-up