How to keep users engaged
Since the acceleration of the internet in particular social media, the way consumers behave has changed drastically. The goal of keeping users engaged even in their sleep is to involve customers in a more sustainable and deeper relationship with a brand or product. People often tune out when they know they are being sold to so the trick is to make consumers believe they are not being sold to. Instead understand how you can help them.
It is important to focus on the loyal customer base. An example of a brand that does this – as well as a key way to keep users’ engaged – is miners who manufacture over 150 products. From the moment your business offers these products, they must instill a feeling of trust before you have to pay for them.
Trust builds a long-term commitment of customers to your businesses. If you provide an unsatisfaction guarantee for all, and you know that it hasn’t been caused by your proposition, then this ensures that customers will feel comfortable buying your products.
Trusted testimonials/referrals from satisfied customers especially when combined with videos of the customers themselves helps to build trust and credibility.This includes testimonials on your website which are more effective than a few words on the bottom of the order forms because they are better utilised and effectively displayed!
Consumers seek more assurance than a “no-cost” purchase guarantee. Recommendations from trusted partners are highly reliable.
If customers have inquiries regarding orders, a friendly voice guided by a knowledgeable employee is almost too trusting to establish.
Ways to engage users
Don’t make users do something unpleasant just to make something easy – focus on delivering a good experience, and not jumping into untapped opportunities that do not help.
Offer value to customers
Engaging consumers begins with good content, the content should be unique and relevant to your audience.
People value and engage with inspiring and useful content. Sharing your brand’s vision is a great way to grab your audience’s attention, you should try to create a bright and exciting picture in the consumer’s mind about your brand. Another way to inspire is by creating a social impact.
Build a community
Building a community for consumers to communicate with each other and the brand helps with engagement. People who feel like they are part of a group, have a sense of belonging. This forms a trusting relationship with the brand. Online conversations could be started by asking for opinions, talking about trends or insights. When consumers engage through social media it helps to leverage your brand.
Stimulate the conversation
Constant dialogue with consumers keeps your brand relevant and at the front of a consumer’s mind. This requires innovation, consistency and responsiveness to consumers as any issues arise. When brands are responsive it promotes good customer service and loyalty to a brand, nipping any problems in the bud quickly before they can escalate. A genuine customer brand relationship is beneficial for both parties.
Provide value through entertainment
The majority of people want to be entertained. This can create a connection between your brand and consumers, it’s also a great way to engage people. This helps to generate interest around a brand and draws in your target audience.
Now to summarise
Building an emotional connection with an audience is likely to engage them. Focus on your consumers and be consistent and relevant in your approach.